Website Design Process
Take a peek behind the curtain and explore the custom web design process our team follows.
We build custom sites for brands of all sizes that deliver measurable results.
Web Strategy
We use in-depth research and analysis as key pillars to build a step-by-step plan that expands your digital presence and drives online growth.
In this phase, we:
- Identify your target audiences
- Analyze user pain-points & define your UVPs
- Define key performance indicators (KPIs)
- Create a roadmap to growing your brand online
Planning & Information Architecture
We utilize proven techniques to map your content, meet user intentions and create an engaging user experience. By outlining your site's structure, we ensure seamless user journeys to key conversion points.
Here's how our team does it:
- We develop a base-level user flow & sitemap
- We utilize wireframing to create a seamless conversion funnel
- We add on-brand, consistent messaging to your structure
Creative Design
This stage is where you will see your site come to life. Our award-winning designers implement your unique branding elements to add your identity to your custom web design.
With just 50 milliseconds to make a good first impression, your website needs to stand out. To achieve this, we:
- Thoughtfully place design features to guide to the user journey
- Utilize interactive videos & animations
- Create custom, branded illustrations
- Ensure accessibility & search engine optimization
Responsive Development
A responsive website is fast, accessible and easy to navigate. It automatically scales to various screen sizes and devices, driving user experience and climbing search engine rankings.
To ensure your website reaches and satisfies every user, we:
- Gather touchpoint & user-channel insights
- Transform your wireframes into a flexible UI
- Test across devices before approval & launch
Quality Assurance (QA)
We pride ourselves on delivering measurable results and professional outcomes. By following a strict quality assurance (QA) protocol, we guarantee a high-quality digital experience for your brand.
To achieve this, we:
- Actively involve our clients throughout every project
- Meticulously test all designs to catch errors
- Use tried-and-tested tools to secure before launch
Launch & Optimization
Our end-to-end website design services cover both launch and post-launch support. We meticulously monitor, test and optimize your website elements to ensure every part of your site is functioning optimally.
Our design specialists make this happen by:
- Following a strict protocol for every website launch
- Offering post-launch maintenance & optimization
- Creating & implementing a digital marketing plan to drive awareness across touchpoints
